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1Porter, Michael The five competitive forces that shape strategy Harvard business review; 2008; vol 86; iss 1
2Kaplan, Andreas Users of the world, unite! The challenges and opportunities of Social Media Business horizons; 2010; vol 53; iss 1
3Goleman, Daniel What makes a leader? Harvard Business Review; 2004; vol 82; iss 1
4Goleman, Daniel Leadership that gets results Harvard Business Review; 2000; vol 78; iss 2
5Porter, Michael E What is strategy? Harvard business review; 1996; vol 74; iss 6
6Barney, Jay Firm resources and sustained competitive advantage Journal of management; 1991; vol 17; iss 1
7Kotter, John P Leading change: why transformation efforts fail Harvard business review; 2007; vol 85; iss 1
8Felix, Reto Elements of strategic social media marketing: A holistic framework Journal of Business Research; 2017; vol 70;
9De Veirman, Marijke Marketing through Instagram influencers: the impact of number of followers and product divergence on brand attitude International Journal of Advertising; 2017; vol 36; iss 5
10Kietzmann, Jan Social media? Get serious! Understanding the functional building blocks of social media Business horizons; 2010; vol 54; iss 3