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1Kotter, John P Leading change: why transformation efforts fail Harvard business review; 2007; vol 85; iss 1
2Kaplan, Andreas Users of the world, unite! The challenges and opportunities of Social Media Business horizons; 2010; vol 53; iss 1
3Porter, Michael The five competitive forces that shape strategy Harvard business review; 2008; vol 86; iss 1
4Felix, Reto Elements of strategic social media marketing: A holistic framework Journal of Business Research; 2017; vol 70;
5Audrezet, Alice Authenticity under threat: When social media influencers need to go beyond self-presentation Journal of Business Research; 2018;
6De Veirman, Marijke Marketing through Instagram influencers: the impact of number of followers and product divergence on brand attitude International Journal of Advertising; 2017; vol 36; iss 5
7Kietzmann, Jan Social media? Get serious! Understanding the functional building blocks of social media Business horizons; 2010; vol 54; iss 3
8Porter, Michael E What is strategy? Harvard business review; 1996; vol 74; iss 6
9Suh, Yonggu Cultural appropriation and the country of origin effect Journal of Business Research; 2016; vol 69; iss 8
10Acevedo, Alma A Personalistic Appraisal of Maslow’s Needs Theory of Motivation: From “Humanistic” Psychology to Integral Humanism Journal of Business Ethics; 2018; vol 148; iss 4