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1Porter, Michael The five competitive forces that shape strategy Harvard business review; 2008; vol 86; iss 1
2Kaplan, Andreas Users of the world, unite! The challenges and opportunities of Social Media Business horizons; 2010; vol 53; iss 1
3Kotter, John P Leading change: why transformation efforts fail Harvard business review; 2007; vol 85; iss 1
4De Veirman, Marijke Marketing through Instagram influencers: the impact of number of followers and product divergence on brand attitude International Journal of Advertising; 2017; vol 36; iss 5
5Felix, Reto Elements of strategic social media marketing: A holistic framework Journal of Business Research; 2017; vol 70;
6Kietzmann, Jan Social media? Get serious! Understanding the functional building blocks of social media Business horizons; 2010; vol 54; iss 3
7Zhu, Yu-Qian Social media and human need satisfaction: Implications for social media marketing Business Horizons; 2015; vol 58; iss 3
8Barney, Jay Firm resources and sustained competitive advantage Journal of management; 1991; vol 17; iss 1
9Porter, Michael E What is strategy? Harvard business review; 1996; vol 74; iss 6
10Bass, Bernard M From transactional to transformational leadership: Learning to share the vision Organizational dynamics; 1990; vol 18; iss 3