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1Porter, Michael The five competitive forces that shape strategy Harvard business review; 2008; vol 86; iss 1
2Kaplan, Andreas Users of the world, unite! The challenges and opportunities of Social Media Business horizons; 2010; vol 53; iss 1
3Felix, Reto Elements of strategic social media marketing: A holistic framework Journal of Business Research; 2017; vol 70;
4Kotter, John P Leading change: why transformation efforts fail Harvard business review; 2007; vol 85; iss 1
5Barney, Jay Firm resources and sustained competitive advantage Journal of management; 1991; vol 17; iss 1
6Jensen, Michael C Theory of the firm: Managerial behavior, agency costs and ownership structure Journal of financial economics; 1976; vol 3; iss 4
7Bass, Bernard M From transactional to transformational leadership: Learning to share the vision Organizational dynamics; 1990; vol 18; iss 3
8Porter, Michael E How competitive forces shape strategy. Harvard business review; 1979; vol 57; iss 2
9Mangold, W. Glynn Social media: The new hybrid element of the promotion mix. Business horizons; 2009; vol 52; iss 4
10Kietzmann, Jan Social media? Get serious! Understanding the functional building blocks of social media Business horizons; 2010; vol 54; iss 3